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KT&G: From Korean monopoly to ‘a global name in the tobacco industry’

  • KT&G: From Korean monopoly to ‘a global name in the tobacco industry’
  • Lee, Kelley; Gong, Lucy; Eckhardt, Jappe; Holden, Chris; Lee, Sungkyu
  • [Abingdon, U.K.] : Taylor & Francis Group
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Title KT&G: From Korean monopoly to ‘a global name in the tobacco industry’
Author Lee, Kelley; Gong, Lucy; Eckhardt, Jappe; Holden, Chris; Lee, Sungkyu
Publisher [Abingdon, U.K.] : Taylor & Francis Group
Publication Date 2017 - 01
Material Type Article
Country South Korea Holding Taylor & Francis Group
Language English License
Pages 16

Abstract

Until the late 1980s, the former South Korean tobacco monopoly KT&G was focused on the protected domestic market. The opening of the market to foreign competition, under pressure from the U.S. Trade Representative, led to a steady erosion of market share over the next 10 years. Drawing on company documents and industry sources, this paper examines the adaptation of KT&G to the globalization of the South Korean tobacco industry since the 1990s. It is argued that KT&G has shifted from a domestic monopoly to an outward-looking, globally oriented business in response to the influx of transnational tobacco companies. Like other high-income countries, South Korea has also seen a decline in smoking prevalence as stronger tobacco control measures have been adopted. Faced with a shrinking domestic market, KT&G initially focused on exporting Korean-manufactured cigarettes. (The rest omitted)

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